Cynthia Aguilar
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Senior visual creative specialized in motion graphics and graphic design for advertising, branding, and digital storytelling. Experienced in leading visual projects from concept ideation to delivery. With a mix of creative direction, task management, and cross-team collaboration I’ve contributed to high-impact campaigns for both local & international clients, my main focus is crafting visuals that balance innovation, brand identity, and strategy.
Working Experience
Sr. Motion & Graphic Designer Plexiz Media
2019 – Present
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Led motion graphics & graphic design projects for local and national brands, from concept to final execution.
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Supported creative team coordination on selected projects by assigning tasks to junior designers and animators.
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Developed project organization skills, including task prioritization & communication with account managers.
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Produced visual content for digital and outdoor campaigns, including pieces for social media, YouTube, and websites.
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Collaborated closely with marketing and design teams to ensure brand consistency and visual alignment.
Freelance Motion Designer & Visual Artist
2017 – Present
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Created animated content, branding, and graphic visuals for clients in culture, consumer goods, and education.
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Designed book covers, visual identities, and social media content tailored to different audiences and platforms.
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Built long-term client relationships through consistent quality and custom visual approaches.
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Produced visual content for digital and outdoor campaigns, including pieces for social media, YouTube, and websites.
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Managed entire project pipelines independently, from planning to execution and delivery.
Education
Bachelor’s Degree in Animation
& Visual Effects
Universidad Politécnica de Gómez Palacio · 2013–2016
Diploma in Fine Arts
Centro de Artes del Norte, Torreón · 2017
Jr. Motion & Graphic Designer
CELSA Medios – Siglo de Torreón · 2018 – 2019
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Built core design and animation skills while creating visual assets for social media, campaigns, and internal content.
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Produced short animations, GIFs, and video content for national brands such as LALA and Chilchota.
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Delivered visual solutions for digital campaigns across social platforms and agency-owned media.
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Collaborated with the design team to ensure consistent visuals across all materials.
SOFT SKILLS
Team coordination
Creative direction
Strategic storytelling
Deadline management
Effective team communication
Strong visual sense
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