Cynthia Aguilar
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Senior visual creative specializing in video content, motion graphics, and digital storytelling for brands. Experienced in developing ideas from concept to final execution, including scripting, editing, and creative direction. Combines visual design, narrative thinking, and AI-assisted tools to create clear, engaging, and performance-driven content. Interested in expanding storytelling across illustration and graphic media.
Working Experience
Sr. Visual Content Creator. Oddity (Methodiq)
2025 – Present
Sr. Motion & Graphic Designer. Plexiz Media
2019 – 2025
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Led motion graphics & graphic design projects for local and national brands, from concept to final execution.
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Supported creative team coordination on selected projects by assigning tasks to junior designers and animators.
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Developed project organization skills, including task prioritization & communication with account managers.
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Produced visual content for digital and outdoor campaigns, including pieces for social media, YouTube, and websites.
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Collaborated closely with marketing and design teams to ensure brand consistency and visual alignment.
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Develop video content that translates clinical skincare concepts into clear, engaging, and performance-driven narratives.
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Lead projects from concept to final delivery, including scrip ting, editing, and creative direction.
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Craft content that balances product communication with a consistent and elevated brand identity.
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Select and edit footage to build effective stories for ads and digit al platforms.
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Integrate AI-assisted tools into the creative workflow to support ideation, voiceover, and visual production.
Freelance Motion Designer & Visual Artist
2017 – Present
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Develop visual content across motion, design, and illustration, building narratives adapted to different audiences and pr oject contexts.
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Design book covers, visual identities, and illustration-based projects focused on storytelling and composition.
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Highlight project: “Exquisite Mexico” (Clase Azul), nominated for the Quirino Awards 2025.
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Manage projects independently from concept to delivery, including creative direction, client communication, and execution.
Education
Bachelor’s Degree in Animation
& Visual Effects
Universidad Politécnica de Gómez Palacio · 2013–2016
Diploma in Fine Arts
Centro de Artes del Norte, Torreón · 2017
Jr. Motion & Graphic Designer
CELSA Medios – Siglo de Torreón · 2018 – 2019
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Built core design and animation skills while creating visual assets for social media, campaigns, and internal content.
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Produced short animations, GIFs, and video content for national brands such as LALA and Chilchota.
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Delivered visual solutions for digital campaigns across social platforms and agency-owned media.
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Collaborated with the design team to ensure consistent visuals across all materials.
